Special Olympics GB has joined forces with Coca-Cola Europacific Partners (CCEP) and Co-op supermarkets to launch ‘Meals That Matter’ – a nationwide campaign championing inclusion and raising funds to support our life-changing sports programmes for people with intellectual disabilities.
Running in Co-op stores across the UK from 9th July to 5th August, the initiative invites customers to support Special Olympics GB through a simple meal deal: buy two Co-op pizzas and 4x330ml Coca-Cola Zero Sugar or Diet Coke cans for just £6 for members, and 25p from every sale will be donated to help fund Special Olympics GB’s year-round sporting opportunities.
As a registered charity (800329 and SC052090), Special Olympics GB supports over 12,666 athletes across 27 sports, including skiing, football, ice-skating, boccia and table tennis. Its community of 5,940 volunteers provides a safe, supportive environment that empowers individuals with intellectual disabilities to thrive through the power of sport in grassroots clubs.
At the heart of Meals That Matter are five inspiring Special Olympics GB athlete ambassadors: Alex Rae, Bleddyn Gibbs, Stephanie Gott, Katie Day, and Lloyd Martin, who each share their personal stories to highlight the campaign’s core message: everyone wins when you choose to include.
The campaign will be unmissable in stores, with animated digital screens, several front-of-store takeovers, shelf talkers, branded floor stickers and more. All will feature SOGB athletes alongside the campaign’s powerful message. A dedicated online hub and Co-op Members email campaign will further amplify engagement and reach.